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Meta has lost its bid to overturn Norway’s ban on behavioral advertising, a major setback for the company’s EU operations. The Norwegian Data Protection Authority announced a ban on Meta’s behavioral advertising in mid-July, saying it would fine the company $100,000 per day that it did not comply. The agency did not have an issue with targeted advertising based on data users willing provide, but took exception to Meta’s far-reaching surveillance and its practice of collecting data far in excess of what users authorize. Meta appealed the decision, but a Norwegian court has rejected the company’s arguments, according to the Norwegian Data Protection Authority:
Given how closely jurisdictions within the EU cooperate, it is likely that Norway’s stand is one that will be copied by other countries in the bloc. |