Facebook is expanding Reels globally, as the company continues to struggle against TikTok. TikTok has taken the social media world by storm, leaving older, more established platforms to adapt and try to keep up. Facebook’s attempt to do so is Reels, its own take on short form videos. The feature launched in the US in September 2021, but Facebook has now brought it to its international users.
Facebook is also including new ways for creators to monetize their Reels content.
Given Facebook’s recent quarter, the company needs Reels to be a success. |