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A huge survey by Alibaba of 5,015 US B2B SMBs and SMB manufacturers indicates a significant pivot to digital. Small and medium manufactures have traditionally been slower to integrate digital into their businesses. However, according to the survey, SMB manufacturers have been digitizing at twice the rate of other industries during the pandemic – to support other manufacturers as they accelerate their digitization. Key findings from the full U.S. B2B SMB survey:
“We were happy to see the increasing digitization of US B2B companies and that many are increasing trade despite the pandemic, showing the resilience and grit of American business owners and entrepreneurs,” said John Caplan, President of North America and Europe of Alibaba.com. “Our research finds that digitization is no longer a nice-to-have, but a must-have for companies in every industry to bridge from surviving to thriving in the next era of business.” |